B. their high absolute cost. D. fine-tuned sensory interceptors (FSIs). Which of the following is true of the "50 percent rule"? If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? E. distracters. c. Circulation Trade Irrespective. : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? B. Overrunning A. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Generally, only sports and fitness magazines experience the problem of clutter. Magazine networks B. Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. Which of the following statements about the length of television commercials is true? REQUIRED b. C. High cost of reproduction A. \quad\text{of common stock. B. D. flat rate The company believes that the popularity and reputation of the magazine will enhance the image of its products. A. A. C. Higher reach E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? Which of the following statements best describes the relationship between marketing and communications objectives? A. Which of the following statements about newspapers as an advertising medium is true? E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. Which of the following is true of standard advertising units system? NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. B. special-interest farm publications. A. is relatively less expensive than ink-jet imaging. Lutfen birini sein 30 0.35 20 O 5 Which of the following statements about newspapers as an advertising medium is true? b. bleed units The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. The firm uses the effective interest method to amortize the discount. D. secondary subscriber. Which of the following statements is true about the use of color in magazine advertising? DigiSafe Inc. makes security systems for computer networks. A. multiplying the total number of primary readers by the pass-along readers. d. some combination that is not given above. C. preferred position Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? During these months, the company specifically advertises its winter clothing line. _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. Total circulation The marginal rate of substitution at point B and point A are equal because they are on the same budget line. E. total page ads. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: B. Advertisers prefer using black and white ads because of the greater visual impact on portraits. The company believes that the popularity and reputation of the magazine will enhance the image of its products. Health Magazines. Newspapers generally offer more _____ than any other medium except direct mail. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. C) advertisers are using more alternative media. e. gatefolds, .Print advertising space is generally sold on the basis of ________, such as full page, half page, and quarter page: B. She sold the stock at$39.94 per share and paid a $39.95 sales commission. A. historically farms were not perceived as businesses. E. independent publications. A. bleed page. A. They do not offer permanence. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? It is primarily used by supermarkets and departmental stores. A. preferred position It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. James regularly borrows a magazine from Lily, who subscribes to it. What behavior is encouraged by having a repatriation tax holiday? The brochures were subsequently handed over to the newspaper office and distributed accordingly. a. creative space buys These individuals would be willing to pay over $200 for a good pair of running shoes. D. freestanding inserts _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: It offers lower consumer receptivity and engagement. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. (Solved) - 31.Which of the following is true of consumer magazines? A D. They are considered inflexible during production. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. This scenario depicts the use of _____. B. bleed pages. The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): In this scenario, Lily is considered to be a(n): Magazine rates are primarily a function of: Which of the following statements is true about the use of color in magazine advertising? D. Limited reach and frequency C. They are sold only through circulation. D. general-interest consumer magazines. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. C. primary reader. B. It offers a fingerprint recognition program to its users. E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient D. lower selectivity. A. limit the creative flexibility of print media in terms of placement of advertising material. E. It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. D. Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers. The red background behind the lock extends to the very edge of the ad page. They offer several valuable specialized services to advertisers. A. National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. E. general-interest business magazines. B. \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ Advertisers are required to use large space buys or color to counteract clutter. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. C. Limited selectivity A. The column inch The more the color used in an ad, the lower the advertising cost. Major retail chains _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. D. The portfolio inch B. classified advertising Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? \end{array} Farm publications are not classified with business publications because: The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. A. C. demarcated zone. Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? Which of the following is true of consumer markets? Which of the following is true of newspapers as an advertising medium? D. geographic reach. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: General-interest A. Raiment Inc. manufactures sewing machines. Postal Act of 1879--lower postage rates 2. Which of the following is considered to be an advantage of newspapers as an advertising medium? A. They are suited to marketers interested in reaching general consumers of services. d. They are also known as B2B publications. Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. E. SAU. D. industrial b. work with only the seller's broker for 30 days According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. The brochures were subsequently handed over to the newspaper office and distributed accordingly.

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